Public Relations ●
Since 2019, Label Agent has operated its own in-house PR department for the German, Austrian, and Swiss market. Working in close alignment with our sales and retail teams, we draw on shared knowledge and direct market access to offer each brand tailored, hands-on support.
Our areas of expertise include brand consulting and positioning, communication strategy, PR, social media, and events.
Public Relations ●
Beyond trade, we work to build genuine awareness among end consumers — giving the brands we represent the visibility and context they deserve. Every label in our portfolio has a story, and part of our job is making sure that story reaches the right people.
Service overview ●
classic media relations
press material (press releases, lookbooks)
individual story pitching
press trips
events
interviews
issue management
media cooperations
social media content
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